Hakuho Foundation, a public interest incorporated foundation based in Tokyo, Japan, was established in 1970 to commemorate the 75th anniversary of the founding of Hakuhodo Inc., a major Japanese advertising company. With the vision of contributing to children’s growth through the power of language, the Foundation helps support child education through such initiatives as the Hakuho Award, the Hakuho Research Grand for Child Education, the Hakuho Foundation Japanese Research Fellowship, and the Hakuho Scheme for a Global Children’s Japanese Language Network. In 2017, we redoubled our commitment to this vision with the establishment of the Hakuho Foundation Child Research Institute.
The Foundation will continue working toward a brighter future for children and for society through a variety of activities.
About Hakuhodo Inc.
Founded in 1895, Hakuhodo is a full-service advertising agency that has been in continuous operation since the dawn of advertising in Japan. With billings of ¥875.2 billion in FY 2016,
the agency is Japan's second largest. In 2003, Hakuhodo integrated its business with Daiko Advertising Inc. and Yomiko Advertising Inc.,
establishing the holding company Hakuhodo DY Holdings Inc. Hakuhodo DY Holdings ranks No. 11 in the world in terms of gross profit (source: Advertising Age's Agency Report 2016).